You’re probably wondering, “does this even matter?” It absolutely matters. Maintaining a bird’s eye view on all aspects of your practice is essential. Knowing what happens on the frontlines, in this case which appliances are affecting your patient starts, will help you make smarter business decisions, and make your practice more profitable.
Let’s say you offer a few types of Class II Correctors. Hmm, which ones get patients to start treatment and which do not? With Startaloo, an orthodontic presentation system aimed at turning consults into contracts, you no longer need to wonder. Using Startaloo’s StartAlyticsTM you can dive into how various appliances impact conversion rates.
Let’s look at this example:
Now, let’s say you really like the Herbst Appliance, but it’s not converting well. Don’t throw the baby out with the bath water. Let the data speak for itself by using Startaloo’s StartAlyticsTM to identify the problem. Filter the data to see how your Treatment Coordinators are performing when they present Herbst Appliances.
According to the StartAltyics, TC 1 has a significantly lower conversion rate when it comes to Herbst Appliances. A-ha! Problem identified, and it looks like it can easily be resolved. Perhaps the Treatment Coordinator could benefit from extra training through an online course or perhaps a conference. Or TC 2 could share some insights on how she converts more.
After the training is complete, wait 1-2 months and then check back with Startaloo’s StartAlytics. You should see your conversion rates improving along with your bottom line. At last. . . no more flying blind! Use Startaloo to make smarter decisions and grow your business.